Search engine optimization is incredibly important for marketers. When you optimize your web pages — including your blog posts — you’re making your website more visible to people who are entering keywords associated with your product or service via search engines like Google.
But Google’s copious algorithm updates make this tricky. And today’s SEO best practices are all about relevancy and intent. Keep reading — I’ll explain.
How do you know what matters and what doesn’t? What are today’s blog ranking tactics, and what’s considered “old-school”? How on Earth can you keep it all straight?
Click here to download our free guide on how to double your blog traffic and leads.
Confusion is a common issue facing digital content marketers — and we want to help. In this post, we’ll cover how to optimize your blog posts for the keywords you care about, along with a few other optimization tactics you should keep in mind.
Note that this list doesn’t cover every single rule under the sun. Rather, the following 10 SEO tips are the on-page factors to get you started with an SEO strategy for your blog in particular.